ICBA Officers

Nicholas Hodac

ICBA President

 

 

 

 

 

 

Nicholas Hodac is the Director General of UNESDA Soft Drinks Europe since October 2019. He leads the Brussels-based EU association representing the European soft drinks industry with 23 national members and 9 corporate members. Within UNESDA’s remit are a wide range of soft drinks including squashes, still drinks, carbonates, powders, fruit drinks, iced teas, iced coffees, syrups, energy drinks and sports drinks. The areas of priority for Nicholas Hodac are Sustainability (e.g. packaging, plastic, collection) and Responsibility (e.g. nutrition, health, sugar reduction, labelling) which form the core of UNESDA’s Aspirations for 2019-2024.  

Previously, Nicholas Hodac was Government and Regulatory Affairs Executive for IBM Europe and leading on issues such as Artificial Intelligence and Trade policy. Prior to joining IBM Europe, Nicholas Hodac worked for Ford of Europe as Head of the Brussels EU Affairs Office and for General Motors Europe.

Andrés Massieu

ICBA Vice President

 

 

 

 

 

Based in Mexico, Andrés Massieu assumed the role of President of the International Council of Beverages Associations (ICBA) in May 2025, succeeding Nicholas Hodac, Director General of UNESDA, who served as ICBA President from May 2023 to May 2025.

Since 2021, Andrés has served as Director General of the Mexican Beverage Association. He is also Vice President of Beverages for the Confederation of Industrial Chambers of the United Mexican States and a member of the National Board of the Business Coordinating Council. He also held the position of Director General of the National Chamber of the Radio and Television Industry.

From 2019 to 2020, Andrés served as Secretary of Urban and Metropolitan Development for the Government of the State of Mexico. Between 2012 and 2018, he held several senior positions in the Office of the President of Mexico, including Head of Governmental Strategy and Communication, Deputy Chief of Staff to the President, and Chief of Staff for Political and Government Affairs. In 2012, following the presidential election, he was appointed Head of Institutional Identity for the Presidential Transition Team. From 2009 to 2012, he served as a Federal Deputy (Congressman). Earlier in his career, between 2000 and 2006, he held various positions in the Government of the State of Mexico, the Ministry of the Interior, and the Office of the President.

He holds a law degree and a master’s degree in Public Administration, as well as advanced diplomas in Strategic Political Analysis, Political and Electoral Institutions, and Quality Professional Service.

Krista Scaldwell

ICBA Vice President

 

 

 

 

 

Krista Scaldwell serves as Vice President of the International Council of Beverages Associations (ICBA). Based in Canada, she currently holds the position of President of the Canadian Beverage Association, a role she assumed in 2022, having previously served on the association’s Board of Directors from 2014 to 2017.

Krista is a senior communications and public affairs executive with extensive experience across the pharmaceuticals, consumer packaged goods, and financial services sectors. Over the course of her career, she has held progressively senior roles at leading Fortune 500 companies, including more than 12 years of operating committee experience. In recognition of her leadership, she was named one of Canada’s Top 100 Women of Influence by the Women’s Executive Network in 2020.

In addition to her executive roles, Krista has served on numerous non-profit boards over the past two decades and currently serves as a Governor of Trent University.