School health and wellness is an issue of importance around the globe, including to the beverage industry. We recognize that parents and primary caregivers are the key decision makers on what children should consume. That is why many ICBA members have created guidelines for beverage offerings in schools.
The beverage industry understands how important it is to support parents' decisions about what their young children eat and drink, and that is why many ICBA members have created guidelines for beverage offerings in schools. These voluntary guidelines help provide parents with the right options for their families because we know that when the public and private sectors work together we can achieve real change for the benefit of families and children.